i came here to get my wifes engagement ring and worked with the owner or part owner(not sure) to make a spectacular ring. magnificent and not gaudy. bright and sparkly, but not gaudy. the store itself is in a strange strip mall on yonge street in between finch avenue and cummer ave. thats north of finch. its a haul for any downtowners like me, but for an engagement ring, you are going to go to where you need to go for the service and quality and less so for location. their merchandise is very high quality, mainly focusing on gold, platinum and some silver i believe. they also have a quality watches as well. most important for me was that i worked with someone who was very helpful, diligent and knew his business.