As a child I remember going to the Unionville Festival and check out the different booths, usually crafts, clothes or food. Almost annually we’d get the shirts that stated«Life’s better in Unionville» across the front. No longer residing in Unionville, we attended this years festival and saw shirts that stated«Life is Good». We had to take a closer look. We were impressed with the feel of these shirts, and the positive message they have on them. The shirts were extremely soft, the quality felt pretty good, and I just don’t know enough about stitching, but it looked good to me. The store is located on Main St in Newmarket and is family owned, although it is a US brand and the prices are on par with other major brands. Luckily they do have a clearance section where things are up to 30% off. I found the service to be friendly and informative without being pushy. Really believing in their product and letting it sell itself to a point. They were willing to order a shirt I liked but didn’t have in stock, and told me if there was anything else I liked on the website that they didn’t have in stock and they’d order it for me. Although I do like the shirt I bought, I’m happy they have a clearance section as I find $ 30 plus a bit steep for a t-shirt.