Superior Bridal & Floral Boutique

This was my first stop to a bridal shop. I won’t be coming back here again as customer service was horrible. The mother of the owner was really helpful, welcoming and nice so my experience with her was wonderful when trying on different gowns. When the owner came in, she told (not asked) my MOH to pick up the mirror on the floor. I also overheard her sweet mother apologizing to her own daughter for the messy place (I didn’t think it was that messy). I talked to the owner for a bit to negotiate on the price and she wasn’t nice about it even though we were polite, friendly and thankful to her. She did not reciprocate and told me that if I come back the dress won’t be here anymore. I find the owner rude and unprofessional. Sadly they lost my business as I would think about coming back again and pay the full price if service was excellent. I must admit though, they did have a lot of choices… just a bit disorganized which I don’t mind.
If I did not meet the owner, this place would get 3 stars.

This bridal shop is a converted home turned shop. It’s just off the road by Kennedy so make sure to open your eyes or you will blink and miss it! Bonus for the shop that parking is on site– so no paid parking needed!
When you arrive in the layout is a little chaotic. The main floor has all bridesmaid dresses and accessories. The second floor there are separate rooms filed with wedding gowns. Our consultant took us upstairs into a room with multiple dresses inside already. Make sure to bring someone your comfortable getting naked in front of because the room is where everything happens. The plus thing is everything fit nicely. However, it seemed to me that all the dresses were covered in lace that just looked very vintage and nothing with a modern touch. When I asked for a modern look and less lace, I was put in something with old looking lace and no bling or modern image to it. The consultant was nice but didn’t seem to care what the bride was looking for.
On top of this, they have a flat rate of 450 alteration charge. Which doesn’t make sense to me because some of the dresses all I would need done is a hem job. So it seems to be where all the money is made is from alterations. For this reason, I left because I just wasn’t getting the service I wish I could of get.

This was the first time I tried on a wedding dress. It was a very quaint location. My consultant was Connie.
She was a very good consultant explaining different materials and styles and was able to help me determine what I was looking for.
The store manager was rude to my wedding party. They have a no picture policy, which is very frustrating when looking for a wedding dress. My BM was looking at information on her phone and the manager told her not to take pictures, and repeated it continually.
I would go out of my way not to provide the manager with business, although our consultant was lovely.
The sizes are also all 6 – 10. I struggled to get them on as there was little size variety.

I first came to Superior Bridal with my BMs to look for my dress and theirs. While the BMs were trying on dresses, one of the ladies asked one of my BMs why she had only tried 1 dress. She replied that it was the only one in size XYZ; the rest were too small. The lady said that was impossible because they never carry such large sizes. When she checked the label and found it was indeed XYZ, she remarked that they must have ordered that by mistake because they never order dresses that big. I thought that was incredibly rude and off-​putting and we left shortly.
Fast forward a few months and we’re now less than 5 months away for the wedding (read: not enough time to order a dress by most salons’ standards) and the arrangements I had in place for my dress suddenly fall through. I was panicking and Googled «Toronto Bridal Gown clearance», or something to that effect. The first hit was for a 4-​day sample sale at Superior Bridal, starting the next day, so despite our first experience, I was desperate and went back with my mom the next evening.
The samples were all size 8 – 12 and being a street size 0 (or so), it seemed I was out of luck. But then I was told that the type of dress I was looking for (lace) could easily be altered to my size! I tried 3 on, we easily picked one out and selected a matching sash and veil.
The dress was a 2011 style, so it was already 3+ years old and was discounted ~$ 700 (just less than 40%). It was advertised that dresses were up to 70% off, so I’m guessing styles that were even older were discounted that heavily. They also reduced the price of the sash and veil, both by about 50%, without me asking.
I booked my fitting a few months out and booked my hair and makeup trials for the same day so I could get a good idea of the whole look. One hour prior to my fitting (and after my hair and MU trials were already complete), they called to say that the alterations hadn’t been started yet and could we reschedule for tomorrow? I was a little upset because I could’ve rescheduled the trials if I had had more notice but my mom suggested that we go anyway and see how it all looked pinned up. While there, they asked to reschedule a week out (what happened to tomorrow?)
Like others mentioned, alterations are a flat fee of $ 400-​$ 450, which will seem steep if you don’t need much done. For me, however, I was practically changing the entire dress, so it was a steal! We changed it from a size 10 to 0, made a sweetheart neckline, removed the eyelash lace, modified the mermaid fit, had bra cups sewn in (which they included), added buttons along the entire back of the dress (extra for buttons), changed the back to a deep V, changed corset closure to hidden zipper, added internal corset, added a bustle, had the sash sewn in … and perhaps other things I’ve forgotten. The final dress looked nothing like the original, but was exactly what I wanted but couldn’t find anywhere else!
Their bridal, BM and MOB dress selection is massive, as is their jewelry selection, but I found their dress jacket selection very limited, which was problematic because we had a cold spring. The bridal dresses range from affordable to (around $ 1000, give or take) to very high end (the most expensive one I tried on was $ 8,000 and I’m sure they had higher).
Unlike many other businesses, I also found that once they had my money (paid in full on the first day), they were friendlier and more helpful.
One last note: after one of my fittings, I overhead a lady asking a bride for the final deposit for her dress. The bride was confused and said she was thought she already paid, but the lady insisted there were no records of the final deposit. The bride was totally thrown off but said she’d have to get her wallet from the car because she wasn’t expecting to have to pay anything today. When she got back, the lady said «oops, found the receipt!»
So to conclude: yes, I got my dress here, it was at a great price, the alteration work and price was fantastic and the final result was the dress I envisioned but couldn’t find anywhere. But it was a long and bumpy road to get there, adding unnecessary stress to a bride’s plate.

This place was my third stop on the search for a wedding dress search tour and to be honest with you, I wasn’t expecting to find my dress at all, but find I did.
And while I did find MY dress during a first visit — I came back quite a few times before I was like 100% sure
Superior Bridal is a premium dealer for Provnovias dresses.
The service here is pretty friendly, although I’m not so much in love with the state of their parking lot, which leaves a lot to be desired — as in it isn’t really paved with a few potholes here and there — but it is a minor detail.
So Superior Bridal is pretty much how some of the other reviewers had described, it is a house and I’ll be honest with you there isn’t much of a cool, calm ambiance to it a la the boutiques in the city.
Alterations are steep $ 450, but they do all alterations. I will be honest with you, if your dress is simple and very clean lines, you should take it else where to get it altered. I didn’t bother only because I had stuff that was fairly complicated and my dress had a lace overly, which need to be altered carefully, so I paid up for the alterations.
Now, the dresses are pricey, but they were willing to accommodate me by breaking up my payments into a bit more of a digestible chuck, but they do ask you to pay off the dress before you go for your first fitting.
I had Elena with most of my interactions, but the others on staff are on the older side, so they might not get a younger set sensibility or taste. I would suggest taking a look at what types of dress with visual examples saved on your phone to show them to give them a more clear idea of what you are looking for.
Keep an eye on their website, as they have trunk shows from some of the major bridal gowns, Maggie Sottaro and Pronovias, so you might be able to pick up a style that they might not usually stock.

Came here with my MOH. Brides, know that the dresses here are $ 1200 and up. If you’re looking on a budget this is not the place for you.
Alterations alone are $ 450 flat fee! Outrageous. They push the alterations on you as well, and try to convince you it’s cheaper to buy the dress and have them alter it (guess what? It’s not). A bridesmaid dress rush ordered here is $ 1000. $ 1000!
They have two houses: one with beautiful gowns from what I saw (pricier) and one house that’s all clearance. In their clearance house their cheapest dress is $ 600 +$ 450 for alterations + taxes= at least $ 1100.
Be warned: clearance house is disorganized, stale smelling with no ventilation, and you’re not allowed to pick you own dress. We had Vera, who had the worst taste in dresses. The consultant leads u to a room, makes you wait 10 mins between each dress she fetches, and then will proceed to tell you condescending things like things like «this is very high fashion, it’s out of Paris… that’s Venetian silk… it’s high class and elegant… the peplum is so in right now». She gave me three dresses, each uglier than the last. Was t particularly helpful and wasn’t a very good listener.
The receptionist– when I called and asked about their inventory for dresses in my price range she said it was possible. She basically lied to me, as I would not have gone otherwise to try on two dresses from the 90s. Also when I showed up she was rude to me as well.
This wasn’t the place for me but from what I saw they had a fair selection of BM dresses (half of the first floor) and wedding dresses (1rack), as well as shoes and accessories (¹⁄₃ of first floor). So it could be a good stop if you aren’t on a budget, the wedding dresses on the rack were gorgeous and all started at $ 2k.

I did buy a dress from here during their off the rack sale. That said, there were positives and negatives.
POSITIVES
–There is a wide selection of dresses in a lot of different styles. This was particularly so because they had both 2013 and 2014 Collections available due to the sale.
–My consultant, Connie, was great. She was blunt but not rude, accommodating, and thoughtful. I bought a dress that was nothing like what I thought I wanted because she convinced me to try it on. She was also encouraging when I realized that 90% of the dresses wouldn’t fit me because off the rack are usually bridal size 10 and I’m bridal size 14.
–The sale price was good, and Connie offered to cover the tax as well.
–They also have a wide selection of accessories.
NEGATIVES
–Some of the other consultants were rude and pushy. If I had been stuck with them, there is no way I would have bought a dress even if I fell in love with one. If you book an appointment, see if you can get Connie!
–As other have mentioned, you change in a room full of dresses in front of your guests and the consultant. They should mention this on their website! It’s particularly awkward when other consultants (and sometimes shoppers) walk through your area as you are changing.
–Because there aren’t change rooms, you don’t get the full experience. For one, there aren’t platforms to stand on for us short people to see how the dress falls. Second, men can’t see you (they don’t let them up and you can’t go down in the dress), so if you want your father or another man to be involved then too bad. Connie did let my dad come up to see the dress after checking to make sure all brides were dressed, but another consultant said no when I had asked her.
–Their alteration price seems high at $ 450 no matter what needs to be done. Other stores told me that alterations maxed at $ 350 or were willing to include them for free. I’m going to shop around for mine.
All in all, I had a good experience but I can easily see how it would be been horrible without Connie!

I think Rachel T. s review is spot on. I made an appointment for 7pm — I too was a little taken aback by the random house on the side of the road, in fact I drove by it the first time and had to make a U-​turn to go back. Prior to this place my two previous wedding dress shopping experiences had been at White Toronto and Beckers, so a completely different atmosphere. That being said this place was fun and totally relaxed.
It was just myself and my gf — we had the place to ourselves. I had a few ideas in mind and told them what I was looking for. There are dresses all over the place, and as Rachel mentioned it’s really hard to look through the dresses, we were very reliant on the consultant to pick ones out for me to try on. She keep disappearing and re-​appearing with different dresses. I am quite blunt about what I do and don’t like which helped, but you do need to be decisive. She was also quite honest and had a no nonsense attitude which I very much appreciated. I didn’t feel as though I was being pushed into buying which also helped.
In the end we came away with the style/​cut that looks best on me — which was the goal of the day. Not sure if it is going to be THE dress, but it was a great starting point and a really fun way to spend the evening.
Oh and the mirror upstairs — best skinny mirror ever!

I heard mixed reviews about this place. I thought I’d try it out anyway. Vy is the lady that was helping me. She can be very direct. At first I was very taken back at her remarks and I think most brides to be would be since we are the most sensitive at this time but later she became very helpful in pulling out dresses I would want to try on. The place itself is pretty shabby as I pretty much felt like I was trying on dresses in the attic. They have an extensive collection but in no way are you able to view the collections to select dresses you would like to try on as everything is everywhere. You pretty much have to depend on them to pull out dresses for you. Their prices are medium high but they do have a few trunk shows that bring down the price a bit. I didn’t end up buying my dress here because a) I didn’t find THE dress. b) when I tried to book a second appointment, they told me they were pretty booked so I really have to bend to their schedules and it just didn’t work out with the timing.

Went there last week to look for some bridal dresses. I met with Elena. She was very nice. Brought me exactly what I wanted. She gave me some suggestions, offered me several styles that she thought would be great for me. All of the dresses she gave me were in my price range. She didn’t try to sell me anything expensive which I heard happens a lot. Great place. I gonna go there again for my second try.

Just picked up my dress on Monday after 3 dress fittings and it’s beautiful!
I can’t wait to wear it on Saturday! Thank you to Superior Bridal for helping me find my dream dress :)

A very good friend of mine had bought her wedding dress here and I was told it was very affordable so this was the first place I went in search of my wedding dress. Reservations are definitely required, and this little house randomly on the street by itself can leave you wondering whether or not it is actually legit.
I walked in early one morning to a ground floor full of colour dresses for bridesmaids and mothers. I was brought to a room upstairs where there were closets full of gowns, all jammed together that there was no way I could even search for a style or dress that was in my mind. The lady was very helpful with asking my questions about what type of dress I was looking for, style and price range. After that, she went off searching. Not sure where but I assumed there were more dresses in another room.
She was every helpful in selecting dresses that I would like, one that I thought was the dress of my dreams. But let me warn you ladies… Do not let the joy of pretty dresses take you over. Be sure you know what you want, and don’t worry about going home, thinking about it, google searching, comparing prices etc.
The dress I thought I absolutely loved was exactly the opposite. Thank god for my mother who gave me a complete reality check, I did some more research, looked at more photos, and was sooooo glad I did not make an impulse decision to buy.
The woman were super nice, and I was glad I came because this place is definitely one with better sevice. However I wish it was a little bit more organized so I can see what other dresses were offered instead of relying on them to pick them out for me based on what I had told them.

Before coming here, I heard a horror story from one I know, but then seeing these stellar reviews, Unilocalers can’t really steer me that wrong.
It was hard to find, if you’re not looking for it. Luckily, the girls and I had dim sum at Fancy Chinese across the street, and coming here was easy.
It was an old refurbished house turned into rail on the side of the street. Without knowing what was inside, it was a little creepy.
We were greeted by the owner of the boutique. One side had shoes and accessories (lots and lots of bling everywhere). The other side had Mom’s, flower girls and BMs dresses.
She took us up to I believe one of the bigger rooms to try things on. There was no partition or curtain, and she told us I would be changing right there in front of everyone. When I made a face, she’s like «well you’re wearing more than you would at the beach». I’m like, yeah, but the door is open. …
(there is a sign saying no men allowed…)
I started taking my pants off, and she said leave them on. Turns out, you try on with your pants. I guess it doesn’t make much of a difference, just a little strange. It may give you more of a waist than you’d like, so if you’re worried, wear some leggings when you’re here.
I had a few in mind, including one that I had tried at a different store. Seeing my taste, she did bring one dress that was quite a contender. The dress, which I tried on at another store for some reason was not as well maintained as the version I tried on. It seemed like a completely different dress! And if I didn’t know what it COULD look like, I wouldn’t even consider this. Disappointing a little.
I noticed that they just drag the dresses around, and not take particularly good care of them. Just seemed like it.
The only thing I really hated about the experience, was how we were in a room that ALSO contained dresses. Not only was it that it was hard for us to choose our own (then how do you know?), but also other sales ladies would come in an pick up their own dresses. It was okay at first, but there were three people at one time in the room, and they were talking so loud BESIDE ME i couldn’t think, and answer the questions my sales person was asking me. I really hated that.
We went downstairs to try on BMs dresses. Didn’t seem like you needed an appointment for that, and it was a free for all. I didn’t mind, but would love the consultation instead of wasting time on our own. The dresses were mainly in one corner, and it was cramped, especially with one mirror and more than one group around.
All the dresses and hangers were tangled up with each other too, and it was hard to grab things. They all looked terrible on the hanger, but okay on person.
i would say, if you’re in the area, worth checking out. Compared with Ritche, they have the same range. $ 1000 -$ 15,000. But I have to say that she didn’t show me a lot of dresses. Maybe because I had already gone to a few places and was picky for what I want.
Come here if you have just started your search, or know some styles exactly what you’re looking for.

I am delighted with superior bridal!!! After just 4 months my dress is here!!! :D Had my first fitting… it’s the most beautiful thing ever!
Customer service was excellent as always. I had Elena this time. but all the staff here are just genuinely nice & wonderfull. I will highly recommend any bride to check this place out. Appointments necessary. We had to wait 10 mins cuz they were very busy. But we browsed around and got some ideas for my mom’s outfit.
I’m so impressed w/​Vi as she ordered me the perfect size… I don’t really need alterations at all !
Photos were allowed on this visit since I had already purchased the dress.
They even added the blusher (veil) for me at no extra charge (I bought a cathedral veil at 50% off on the last visit). I’m super happy and can’t wait till the big day!
Thank you Superior Bridal :)
Debit, cash, or chq for the 2^nd & final payment. I don’t know why there is a cheque option… what if it bounced?
*********
Another update the final fitting was perfect ^^ They helped me do some minor alterations and I took the dress home a week b4 the big day