Firefly Fine Wines and Ales

My experience with Firefly started on a Wednesday, when I saw that they offered my husbands favorite beer. I also noticed that they offered a convenient (so I thought) online ordering service. Being a busy person, I happily placed my order online and chose the option to pick-​up at the Maple Ridge location. My order confirmation informed me I would be receiving a call to confirm stock of my item. No such call came that day.
The following day we had a death in my family, therefore this order fell off my radar for a couple of days. On Saturday, I had still received no call. Being that I needed my order for Sunday, I decided to be proactive and call the store directly. The person on the phone claimed to know nothing about online ordering and told me I would most likely need to pick my order up at the Cambie location. Being that this is very far out of my way, I told the staff person that I would need to pick up at the Maple Ridge location. I was then asked what my order was, which I had to repeat 3 times before finally giving the SKU number so they could check the stock. Fortunately, they had it in. I had the items held and headed to the store. I brought with me my order confirmation, and Mastercard statement (as I had already been charged for my order…) and presented them to the clerk. I was then informed that the price I was charged was not correct and that I would have to pay an additional $ 11 if I wanted my order!!! Being that I had no time to source another location to purchase my items, I begrudgingly paid the extra money and took my beer.
I have written 3 emails back to Firefly Fine Wines and Ales as well as posted a message on their facebook page over the last week, with no repsonse from anyone. All I wanted was to provide feedback to them. I surely will never be giving this store any more business in the future. Horrible service experience overall.
July 7 2015 update.
I received a response to my Facebook message 3 days (June 27) after I posted it, promising that someone would reach out to me. I waited until July 3 with no further word from them. I informed them of this lack of contact and it took another 4 days for them to respond. They want me to contact their president so they can give me a gift card. But I’m not interested. Azim if you want to know what happened, please read the above, I’ve been very explicit and detailed. I’ve wasted far too much time and energy thinking about this situation and do not want anything to do with your business going forward. Cheers.

This is the best Liquor Store in the Fraser Valley. They have a great wine selection, but for beer, especially craft beer, there’s no comparison except maybe Brewery Creek in Vancouver. There is a huge walk-​in cooler that’s ridiculous in size. It’s full of all the beer I can think of. Even Brew Dog and Cannery brewing.
The staff is great. Helpful. Knowledgeable. And interested in getting me what I wanted. They showed me some great selections and off I went with a delicious Italian red and a bunch of local craft IPAs.

Great selection of quality libations.
Go for your cheap wines & InBev beers some where else ;-)

Excellent selection of craft beers. Very knowledgeable and friendly staff. Consistently good service and I’m always eager to hear their recommendations.

If you like good imported beers, ciders, stouts, and ales, bring a truck. This place’s selection is awesome.
I love a good Irish Cider, they have at least two every time I go there. They also have English cider.
Fancy a Tiger beer from SIngapore, or a Kingfisher from India, they’ve got that too. American craft brews like Rogue.
Lots of good high end Irish Whiskeys at reasonable prices. Not a wine person, but they have all of the standard quality go to’s I know off.
If you want a six pack of molson’s, they moght have it. If you want something better, they have it without the usual high price you have to pay for the rare at BC beer stores.

This store is in a strange location and so you have to want to go there as there are no other stores near by!
It is well worth the trip however as it offers a great range of Wine and beer in an area (Maple Ridge) that lacks a specialist wine shop.
The staff are friendly and knowledgeable too, and there is a Certified sommelier there full time.
Although not the largest store it has a selection of wine that can’t be found at a BC government store, so offers an alternative to the stuff I regularly get at my local BC Liquor.
What is good is the massive selection of craft beers, all in the cooler too! There is everything from BC Craft to the weird and wonderful from the US, Europe and beyond. A beer connoisseur’s paradise!
Well worth the trip!

Brand new location for Firefly Fine Wines and Ales. I haven’t been to the Vancouver location yet, so I can’t compare to that one. However, I thought it was a very nice shop and had a really good selection of wines and ales.
I love that they have sections of wine for «great wines under $ 15» and «great wines under $ 25» for the budget conscious. And they have a wall of wines separated by meals they would go with, such as curries, sushi, chicken, etc. Very handy. Their organic wine selection is pretty good, too, and has several Hainle wines, which I enjoy. Then there is the Staff Picks and Critics Picks selections. Or you can just search by country. They even include some of their ales in this section.
The ales didn’t seem to be a prominent focus of this location, and I think I totally missed a bunch, but did pick up a nice Phillips Heifer Bison (yeah, that’s right).
They have a beautiful display for their fancier wines, and carry a few hard liquors as well in the fancy variety.
They have an Enomatic wine sampling dispenser, too! You may try up to 3 wines, and there were at least 6 in the machine when I was there. There is a card slot so I think maybe you pay to sample? Not sure on that one. Neat idea though.
They have lots of new wines and ales, and a display for them. I love that they are getting several meads in stock. I love mead.
The cool thing is that the prices are listed with taxes included. The only extra thing you pay at the till is the bottle deposit. I found the prices pretty reasonable, and comparable to government liquor stores, with the exception of maybe the spirits.
I found lots that I wanted to buy but had to stick to just a couple choices. If I’m in the neighbourhood again I will come back.