Platinum Marketing Group

If you aren’t familiar with Platinum Marketing Group I would not be surprised as their specialty is direct promotions for other organizations so it’s not like their name gets tossed around all that much in conversation. The big campaign they seem to be working on that I have seen in Edmonton quite a bit the last few months is Plan Canada so I will be speak about my experiences with that specific set of representatives.
For those that don’t know about Plan they are a charity organization that does child sponsorship as well as campaigns for things like girls rights overseas and clean water initiatives. The nice thing about all the representatives I talked to was that they seemed to know alot about the charity and have a genuine interest in what it represents versus just showing up and doing the bare minimum to collect their cheque.
Now I have encountered reps in two different situations. The first was out on Jasper Ave and the second was at a kiosk Kingsway Mall. The gentleman in the kiosk was very nice and didn’t try and push the issue or ask what group I was with when I mentioned I already do child sponsorship. The rep out on the street I found to be a bit more pushy. He kept trying to talk over me and I noticed he wasn’t great at reading the body language of people passing by who obviously did not want to be approached.
I find that most people I talk to hate being approached and hate it even more when direct marketers show up at their door so you know these people start fighting an uphill battle their first day on the job. The people at Platinum though seem to be good at taking it in stride and remaining friendly and upbeat despite the challenges associated with this kind of job.