Since Grey

Is there any store along Gertrude Street that I don’t like? Nope.
This is a strip that has some of the best clothing stores in Melbourne and Since Grey doesn’t fall flat at all. I just wish I could afford the clothes because they are to die for.
The clothing is very feminine with light and cute dresses and skirts, although I have noticed that in summer the style gets a little bit more serious and dark to match the Melbourne weather. At the moment the colours seem to be fresh and crisp: lots of white and blue.
When I walked past the other day I noticed a gorgeous grey dress in the window with wide straps and a very feminine cut — it was gorgeous but I knew that I couldn’t’ afford it.
That is the only problem I have with Since Grey: I know I can rarely afford anything in there. But I’m willing to forgive them, as long as I can window shop.
The sales assistants are always friendly and exude a relaxed charm that makes Since Grey a delight to shop at.

I had a Since Grey dress that I loved so very much. I wore for over 4 years until it literally started to fade from dark green to grey. It was a sad day when I finally had to say goodbye… But the point is, these beautiful locally designed clothes are impeccable quality and so classic yet contemporary you will get an awful lot of wear out of them.
The reason I like Since Grey so much is their little details — specifically, their use of piping. The dress I bought all those years ago was a very basic A-​line cut, but the panels, neckline and cap sleeves had black piping along them. In store last week I was delighted to find another dress and a couple of shirts with their signature piping. It’s too cute.
True, some pieces are on the spendy side, but if you buy off-​season they’re heavily discounted — at the moment they’ve got sweet big-​button winter coats going for a steal. Also I figure they’re worth it because they’re timeless and versatile enough to wear to work and play. Man, they should hire me as their publicist and gimme a massive discount.

I’d never really noticed this store much before, and I think I was always a bit put off going inside when I did notice it because I didn’t like the ‘Since Grey’ signage (petty, I know), but then one day I found myself deliberately seeking it out because I was after something in particular, and these guys had just what I wanted.
My sister lives in Amsterdam where it gets very cold in the winter and I wanted to buy her some cute tights to keep her legs warm and looking good. I’d seen the Tightology range in a magazine and it turns out that Since Grey stock a good number of items from their range.
I called them up, asked them exactly what they had in store in the way of Tightology stock, and the staff member was so helpful. She took the time to describe each one to me — pattern, size, colour, price — and was patient and friendly.
Of course I turned up in store not too long after the phone call, snapped up a few pairs, sent them off to my sister for her birthday, and voila — sister of the year.

Gertrude Street is home to some amazing Melbourne based designers and boutique shops. Unfortunately, I can’t afford most of the clothes at these shops, and Since Grey is no exception. However, I do like this place, particularly because of the outgoing and friendly owner/​designer Nadiele Kolb who I met on my first venture into Since Grey.
The light greys, blues, and tans with very feminine floral prints of the designs attracted me. I needed this because it was gray outside and I was in my rain jacket feeling slightly hung over and unattractive. The cuts of the clothing are unique and use different knots to put a modern twist to some of the more monochromatic garments. Pretty much, I liked what I saw, but I knew I couldn’t afford it.
I’m sure Nadiele knew as well, but she didn’t care. We talked for 20 minutes about the clothes and she even highlighted that a range of more affordable clothes would be out soon. I walked away with a $ 30 necklace that I probably wouldn’t have bought otherwise.
When you enter a clothing shop, especially one that’s out of your price range, you want to feel comfortable to look around. Many times I’ve entered places where the workers were completely unhelpful and unfriendly. I leave vowing never to come back again. Since Grey is truly the opposite. Now if I could only get a raise… maybe I’d come here more often.