Prime

Love the selection, mainly Fred Perry, Levi’s and Naked But Famous Denim, with a good range of sneakers. The staff are very helpful.

I’ve always had a love affair with sneakers and shoes. Okay most women do but when I’m feeling like a need a sneaker fix — I head straight to a store that’s in its prime.
Literally! Prime is one of those stores that you walk into and instantly feel calm. It has a certain something that puts you at ease and lets you browse in peace.
This is also where I go for my Fred Perry fix — from vintage sneakers to cute halter necks to must-​have cardigans with the famous laurel. Prime is also home to Fred Perry’s AW11 Collection which we hear is inspired by the British outdoors and includes a range of checkered playsuits, pinafores, shirt dresses and knitted cardigans.
I love the gingham prints and everyday basics that are perfect for casual shopping sprees. Prime also carries a wide range of super cute Keds shoes and Karen Walker fashion and accessories. Other brands include Nike, Adidas, Onitsuka Tiger, Puma, Converse, Tretorn and Left Field.
Did I mention Prime carries a wide range of fashion for men too — in fact, I often find myself wishing some of the men’s jackets came in ladies sizes!